Meet Our Expert Team

Our qualified financial professionals bring decades of combined experience to ensure you receive accurate, trustworthy guidance.

Sarah Mitchell
Sarah Mitchell

Editor-in-Chief

CeFA (Certificate in Financial Advice)
15 years financial journalism

Sarah has over 15 years of experience in financial journalism, previously working for major UK financial publications. She holds the CeFA qualification and specialises in consumer credit and mortgage markets.

Areas of Expertise:

Credit & Lending
Mortgage Markets
Consumer Rights
James Thompson
James Thompson

Senior Financial Writer

ACCA Qualified
Former bank lending manager

James brings 12 years of banking experience to our editorial team, having worked as a lending manager at a major UK high street bank. His insider knowledge helps demystify complex financial products.

Areas of Expertise:

Personal Loans
Banking Products
Credit Assessment
Emma Roberts
Emma Roberts

Mortgage & Property Specialist

CeMAP Qualified
Former mortgage adviser

Emma is a qualified mortgage adviser with 8 years of experience helping first-time buyers and existing homeowners. She provides expert insight into the UK mortgage market and property finance.

Areas of Expertise:

Mortgages
First-Time Buyers
Remortgaging
David Chen
David Chen

Data Analyst & Researcher

MSc Economics
FCA data specialist

David ensures all our financial data and statistics are accurate and up-to-date. With a Master's in Economics and experience at the FCA, he brings analytical rigour to our content.

Areas of Expertise:

Market Analysis
Economic Data
Statistical Research
Our Collective Credentials
40+
Years Combined Experience
5
Professional Qualifications
1000+
Articles Published
Why Trust Our Team?

Our editorial team combines practical industry experience with formal qualifications in finance and economics. Every team member has worked directly in the UK financial services industry, giving them insider knowledge of how products really work.

We maintain our professional development through ongoing training and stay current with regulatory changes, market developments, and new financial products. Our commitment to accuracy and independence means you can trust the guidance we provide.

Learn more about our editorial standards and fact-checking process on our Editorial Policy page.